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The A7 marked Audi's return to the executive hatchback market since the 1970 three-door Audi 100 Coupe of 1970 and the 1977 five-door 100 Avant. It was announced at the Pinakothek der Moderne art museum in Munich on 27 July 2010 and débuted at the 2010 Paris Motor Show. The car was launched in the US at the New York Auto Show in April 2011 as a 2012 model.
The A7 was preceded by a concept car, the Audi Sportback concept shown at the 2009 Detroit Auto Show. The concept car first spawned the Audi A5 Sportback which was released September 2009 as a 2010 model.
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