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Glynn Kerr, design columnist for Motorcycle Consumer News, says he created the original the Diavel concept sketches freelance for Ducati's design chief Pierre Terblanche in February 2002. In the US, most Diavel buyers appear to be existing riders age 50 and over, with more women than usual attracted to the bike, and some Harley-Davidson owners, especially V-Rod riders, trading for the new Ducati power cruiser.
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